March Madness: the premier college basketball event of the year.

While all the best teams across the nation gear up to dribble till the end, millions of people are gathering together to fill out their predictive competition brackets, compete against each other, and watch the games unfold.

But you may think, how does this effect the travel industry?

These same millions of fans completing their March Madness brackets are the same fans who are attending the games, following their teams, and booking tickets to the championship game.

Also, with all these teams compiled in one place for the tournament, that’s a lot of dollars into the restaurant, hotel, and airline industries. And that also means big dollars for the cities hosting them.

For Providence, Rhode Island, this year’s host of the tournament, they’re expecting a large  economic impact from the event.

In an article by a local Providence news source, it was stated that the President and CEO of the Providence-Warwick Convention and Visitors Bureau, Martha Sheridan, said their CVB is anticipating about $3.5 million coming into the state just from the tournament.

That’s a win for their local tourism business, in my opinion!